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- Post Idea: Finding The Problem of the Day
Post Idea: Finding The Problem of the Day
Sometimes it's as simple as showcasing a problem that you run into on the daily. As we all know, dentistry often does not go as predicted - whether it's veneers not being the right size or crowns needing to be adjusted.
Patients are looking for more than just a skilled provider — they want to feel connected to their providers. One of the most effective ways to build that connection is through daily stories on social media platforms like Instagram, Facebook, and TikTok.
Your dental practice has story-worthy moments happening every single day — from interesting cases to behind-the-scenes teamwork. Sharing these moments not only humanizes your brand, but also establishes trust, showcases your professionalism, and demonstrates the quality of your work. Best of all, it doesn’t require a huge production budget.
Post stories to maximize engagement and find the “flow” or “rhythm” of your practice, rather than a bunch of random events happening inside your office.
How this helps keep your audience engaged and tuned in.
Examples on how we do this every single day.
How to Find the Daily Problem to Share Online
Identify a patient (who is comfortable with being on social media) -
POST 1: “Luciano came to the office to get his smile makeover finished today, but his gums had receded drastically since his last visit.”
POST 2: “Sunhee made these and will add more porcelain, so he can go home with a new smile.”
POST 3: Towards end of the day - show reveal with patient and the results of his new smile makeover. “Luciano left with a new smile and outlook on life.”
We are often illustrating by our words, photos, and videos that we are expert dental professionals and this is just stuff we do on the daily.
Allowing your audience in on these issues that arise will help build TRUST and solidify the expectations they have will they first visit your office. It eliminates surprises, shows them that you are more than capable despite things taking an unexpected turn, and also gives you the opportunity to show quality work at the end of the day.
We recommend compartmentalizing a problem into 3 or 4 videos (stages) and post them throughout the day. This way your audience stays connected through every update.
Nothing Fancy
The filming part is not complicated. You can use photos or short 5-10 second clips filmed by an assistant.
Your voice is the most important part of this. It needs to reflect confidence, professionalism and character. But most importantly, yourself. Avoid anything written by AI or robotic sounding, as it can come across incredibly impersonal.
We encourage you not to spend more than a few minutes for every post, as these will be erased in 24 hours.
Don’t neglect the powerful impact that stories can make to build your digital presence. Even if your audience is small, being consistent will grow your audience substantially more than just having polished content.
What Makes a Great Daily Story?
You don’t need a Hollywood script — you need real moments that reflect your practice’s values, personality, and expertise. Here are a few everyday situations that are perfect for daily stories:
Common Problems in the Practice
Broken crowns, chipped teeth, or emergency cases: These situations happen often. Show how you handle them with speed, care, and professionalism.
Nervous patients: Talk about how you help them relax. This can resonate with the large number of patients who experience dental anxiety.
Last-minute cancellations or reschedules: Turn them into an opportunity to talk about flexibility, convenience, or even promote available slots.
Clinical Work + Solutions
Before-and-after shots (with patient consent): These are powerful, especially for cosmetic work like whitening, veneers, or aligners.
Explaining procedures: Use stories to walk through simple processes like cleanings, fillings, or X-rays. Add captions or voiceovers to educate and demystify.
These posts make your office feel approachable and trustworthy — exactly what people want to see before choosing a new dentist.
Why do stories work so well?
Finalizing the final touches.
They’re casual, quick, and engaging. Stories allow you to share authentic moments without the pressure of perfection.
They build TRUST. Patients see what actually happens in your office and feel more confident booking with you.
They showcase consistency. A dentist who shows up every day on stories is more likely to seem reliable and invested.
They create familiarity. By seeing your face and hearing your voice regularly, potential patients feel like they already know you.
Consistency is Key
Consistency Is Key
Posting daily stories might feel overwhelming at first, but it doesn’t have to be complicated. The secret is consistency over perfection. Even short 10–15 second clips can make a big impact when shared regularly.
Tips to stay consistent:
Assign someone in the office to capture at least 1–2 story moments per day.
Use a shared photo/video folder or app to save story content.
Set a calendar reminder to post — or use scheduling tools.
Build a habit by recording your stories around routines: morning prep, lunch break, or after a procedure.
Over time, your stories will create a living, breathing portfolio of your practice — one that tells patients who you are, what you do, and why they should trust you.
Final Thoughts
Every dental office has stories to tell — and they’re unfolding every single day. By capturing those real-life moments and sharing them consistently, you can build an authentic brand presence, attract new patients, and strengthen relationships with your current ones.
Start small. Be real. Stay consistent. Your daily stories might just become your most valuable marketing tool.
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